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Hearts. Treats. Sweetness. Joy.

Candy Land features motifs of hearts, cupcakes and candy. All brought to life in our signature prints and pastel colours.

This collection offers trendy, and classic separates that fit right into your child’s wardrobe, and routine.

With every purchase you’ll receive a tiny potli with a seed ball.
These potlis are made from leftover fabric.

Discover Other Collections

Buy Conscious Kidswear Online

Practical and trendy playwear

Can’t keep your little girl away from her favourite candy? Well, now you don’t need to!
Our Candy Land collection with it’s candy, cookie and cupcake print, allows her to enjoy her favourite sweet treats all day long

Shop for your little girl

We have an exciting range of conscious clothing that will be the perfect addition to your little girl’s wardrobe.
From skirts to dresses, shorts and tees, we have options in sleeves, without and even in racerback.
Our oh so adorable and playful prints will ensure she’s always excited to dress up

Easy online shopping for kidswear

Hey Mom, see an outfit you like? Head to firstCry.com to complete your purchase.
With easy returns and cash-on-delivery option, you can shop all your favourites, hassle-free.
So go ahead and pick an outfit or two or three! Your child will love them all.