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1) What is conscious clothing?

In simple terms, it means our clothing is eco-friendly and people friendly.
Every element has a purpose, and is rooted in our brand ethos. Our clothes are made from natural fibers and are made to last many wears and washes. We use AZO free dyes for all our fabrics. Our buttons are plastic-free. The trims on our clothes are nickel-free. Even our tags are made from FSC certified paper, which makes it completely sustainable. We seek to source our materials from ethical & reputable facilities that practice business at the same ethical standards we do.
Click here to learn more about our consciously designed garments

2) What types of fabrics do you use?

All our clothing is made from natural fibers such as cotton, linen and viscose – a regenerated cellulose fiber. Natural fibers are good for you and the environment because not only are they comfortable to wear, they’re also completely biodegradable. All our fabric and garments are lab tested to ensure durability and quality.

3) How do I care for my Ed-a-Mamma garment?

Our clothes wash really well on a cold cycle - and it’s better for the environment too. But don’t forget to check the care label on your garments to be sure of any particular instructions! All our fabric and garments are lab tested to ensure durability and quality and our fabrics are pre-washed to avoid shrinkage.

4) Where is Ed-a-Mamma clothing made?

We’re proud to be Indian! We work with factories across the country that are compliant of government regulations and follow fair trade standards. That means these factories have a low environmental impact, do not employ child labour, ensure that their workers are provided with a clean and safe environment and that they’re paid fairly.

5) What does GOTS mean?

You would have noticed that our range of organic tees is GOTS certified. Global Organic Textiles Standard (GOTS) is internationally recognized as the toughest organic textile standard because it goes far beyond verifying the organic farming process to include every step of manufacturing!

  • GOTS follows the cotton manufacturing process from A to Z which means that you can’t just claim your cotton is organic when it actually isn’t

  • GOTS checks factories to ensure workers have a safe and clean environment and are paid a fair, living wage

  • Clothes certified by GOTS aren’t allowed to contain any allergenic or toxic chemicals. Factories need to have a proper waste management and water treatment system in place. This not only has a positive impact on our farmers and factory workers, but also on our planet

  • GOTS - certified factories need to show how much water and energy they use to manufacture their cotton. GOTS puts target goals and procedures into place to help reduce consumption.

6) Where can I buy Ed-a-Mamma clothing?

Our products are currently available on www.firstcry.com Please click on the link to browse through our entire collection and complete your purchase.

7) I have received a wrong or a defective product. Whom can I contact?

Since our garments are retailed on FirstCry.com, please refer to their returns and exchange policy which is available on their website.

8) I have some queries with regard to my order. Whom can I contact?

Since our garments are retailed on FirstCry.com , please refer to the ‘Contact Us’ option available on their website. This option allows you to check on the progress of your recent purchase.

  • Order confirmation

  • Cancellation of order

  • Minimum order value

  • Payment and payment issues

  • Item being out of stock

  • Product packaging

  • Delivery areas

  • User registration

  • Loyalty points

9) I would like to share feedback.

Your feedback is important for us to learn and improve. You can write to us at [email protected] All suggestions and recommendations are welcome!