Ed-A-Mamma • Why We Do This
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WHY WE DO THIS
“Through Ed-a-Mamma, I wanted to nurture in children a love of nature, knowing fully well that they will look after what they love.”
— ALIA BHATT, FOUNDER.

Everything we do, starts with care. From the materials we choose to the way we create, sustainability is at the heart of our work. Through thoughtful designs, playful products, and storytelling, we hope to inspire mini planetereers to explore, love, and protect the world around them.

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At Ed-a-Mamma, we know every choice we make leaves a mark on the planet

That’s why we’re all about making a positive change! We want kids to know that even tiny actions can do big things for the planet. We’re making smarter choices, cutting down our carbon footprint, and recycling more plastic than we use.

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Social Impact Section

Our social impact:
dignity for waste warriors

Our funding supports Indian waste recovery projects that don't just remove plastic, they create dignified, safe employment for waste workers. We support the real heroes on the frontlines of the plastic crisis, ensuring they get the respect they rightfully deserve.

Carbon Neutral Checkout

Join the movement: carbon neutral checkout

We’re putting you in the driver’s seat. Our unique technology makes it easy for you to multiply your impact and create a carbon neutral shopping experience.

Measure your carbon footprint

We've audited the carbon emission in your order.

Add a few rupees

You’ll have the option during checkout to add a small amount to offset your order.

Go neutral

By contributing, you join our commitment to environmental stewardship and wipe out the carbon footprint of your purchase.

Collaborating to create impact, craft, and change.

16
unique designs made with OEKO-TEX cotton and safe, nickel-free clips.
500+
women trained through the Kalaa Sakhi Livelihood Skilling Program.
350+
artisans impacted through financial inclusion, health and nutrition workshops.
>12.5k
handcrafted crochet products sold by Kalaa Sakhis till date.